NAiAD
a ludic rooms project
NAIAD is a new platform for integrating audience smartphones into outdoor arts performances & immersive experiences
for
ACCESS
MULTIMEDIA
INTERACTIVITY
and more…
NAIAD is a new platform for integrating audience smartphones into outdoor arts performances & immersive experiences
for
ACCESS
MULTIMEDIA
INTERACTIVITY
and more
Core Functions
Send full-screen colours, animations, images, text, and video to audience smartphones in real-time
Sort devices randomly into multiple groups for variation in audience experience
Overlay Closed Captions & Audio Description
and much more to come
Developed by artists interested in making playful work more immersive for all.
What’s unique about
NAiAD
– No app to download
– Works on Android and iOS
– No need to connect to a dedicated network
– Controlled dynamically or from preset cues
NAIAD DEVELOPMENT TEAM
Dom Breadmore
Artistic Director
John Sear
Creative Technologist
Lou Lomas
Creative Producer
Lisa Franklin
Access Producer
Support our RESEARCH & DEVELOPMENT
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ACTIVE R&D
MARCH 2024
Paddling Light - The Diviners
The very first NAIAD prototype was developed as part of this night time immersive canoeing experience / performance. Participants on the towpath were enlisted as new recruits to The Diviners, a aqua-obsessed team of cryptid hunters, using their phones as meters and readouts to join the hunt for a strange underwater force.
OCTOBER 2024
New Innovators in Immersive & Creative
We secured funding from Innovate UK to develop up the NAIAD platform into a working demonstrator, research best practice and lead a series of focus groups.
MAY 2025
Active Minutes
We began work on our first in-house production designed specifically for NAIAD, a touring immersive experience for real-world gyms and fitness spaces that explores the relationship between technology and our bodies, and how we define our own fitness and wellbeing with reference to those around us.
JULY 2025
COLLABORATIVE COMMISSIONING
With support from Arts Council England we embarked upon a series of creative collaborations, training activities, and events with multidisciplinary artists and researchers to give other practitioners their first hands-on experience of NAIAD and to fuel our learning and understanding of the platform.
